Job Description
The Marketing & Communications Manager will create compelling content, develop and execute outreach campaigns, strengthen relationships with our community, and promote both mission-driven programs and earned revenue opportunities. From social media and email marketing to storytelling, website updates, and community engagement, this role plays a key part in helping more people discover, connect with, and experience Wildwood.
Key Responsibilities
- Develop and implement marketing strategies that increase awareness, participation, and revenue for Wildwood’s camps, school programs, group rentals, retreats, and special events.
- Create and deliver engaging content across digital and print channels, including social media, email marketing, website updates, newsletters, photography/video, and other communications materials.
- Develop and execute digital marketing efforts, including social media strategy, website updates, SEO, Google Business Profile, email campaigns, and analytics to evaluate effectiveness and improve outreach.
- Maintain consistent branding, messaging, and a strong online presence across all communication channels.
- Utilize CRM and marketing tools to support audience engagement, track inquiries, and strengthen communication with prospective participants and supporters.
- Build relationships with schools, community organizations, businesses, and supporters through community outreach, events, and authentic communication.
- Collaborate with program, development, and administrative teams to promote programs, support organizational initiatives, and manage marketing projects and deadlines.
Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field preferred; equivalent professional experience may substitute.
- 2–3 years of experience in marketing, communications, digital marketing, nonprofit marketing, or a related field preferred.
- Experience creating and implementing content across multiple channels, including social media, email marketing, websites, and digital platforms.
- Working knowledge of marketing and communication tools such as Mailchimp, Little Green Light (or similar CRM), WordPress, Meta Business Suite, and Google Analytics preferred.
- Strong writing, storytelling, organizational, and project management skills with excellent attention to detail.
- Ability to work independently, manage priorities, and collaborate effectively with staff, volunteers, vendors, and community partners.
- Passion for Wildwood’s mission and the ability to communicate its impact in an authentic and compelling way.
- Must pass pre-employment background and driver record checks.
Employment Details
- Full-time, year-round position with a hybrid work schedule, including one day per week in our La Cygne, Kansas office and additional on-site presence for events and programming.
- Occasional evening and weekend work required for community events, programs, and fundraising activities.
- Comprehensive benefits package including health, dental, life, and disability insurance and a retirement plan.
- Flexible work schedule available outside of peak programming and event seasons.
- Salary range: $45,000–$52,500 annually, depending on experience and qualifications.
Why Join Wildwood?
This is an opportunity to help tell the story of a place where kids grow better outside. Wildwood creates transformative outdoor experiences that spark growth, confidence, connection, and a lifelong love of learning for children and youth throughout the Kansas City area. The Marketing & Communications Manager will help more families, schools, businesses, and supporters discover the impact of Wildwood and find meaningful ways to be part of this mission.
Salary Range: $30,000 - 49,999,$50,000 - 74,999
Job Tags
Full time, Casual work, Work at office, Flexible hours, Afternoon shift, 1 day per week