Job Description

Our Social Media Manager, reporting to the Marketing Director, will be a key member of the marketing team and the driving force behind Degy’s digital presence.

We’re looking for a mid-level professional who is forward-thinking, trend-savvy, and passionate about the live entertainment space.

This role is strategy-forward, responsible for setting the vision, roadmap, and execution plans for how Degy shows up across social platforms to grow our audience, engage fans, and amplify our artists and events.

You’ll develop and execute comprehensive social media strategies, create and activate campaigns, and produce company-centric content that tells compelling stories.

The Social Media Manager will also design and implement data-driven campaigns, track and report on analytics, and make recommendations based on insights to improve performance.

While strategic leadership is the core focus, you’ll also roll up your sleeves with caption writing, creative ideation, and occasional hands-on content production (Adobe Suite or Canva).

Consistency across all platforms and adaptability to new trends and tools will be key to telling Degy’s story effectively.

Requirements

Duties will include (but are not limited to):

• Develop and own Degy’s comprehensive social media strategy, aligning it with brand and business goals.
• Define KPIs and reporting standards to evaluate performance and impact on sales.
• Make data-driven decisions to improve quality, engagement, and use of communication channels.
• Stay current on industry updates, entertainment trends, and new platform features.
• Lead with a positive, solutions-focused attitude in a fast-paced environment.

Content & Campaign Management  

• Manage all social media channels across Degy and affiliated companies.
• Conceptualize, curate, and create robust and unique posts that meet defined objectives.
• Create, update, and manage weekly and monthly content calendars.
• Write, curate, and edit copy and scripts with strong storytelling and brand alignment.
• Collaborate closely with the marketing and creative teams to execute strategy and campaigns.
• Partner with designers, video editors, or external creators to develop visuals, graphics, Reels, and TikToks.
• Maintain consistent and regular engagement across all platforms — posting content, monitoring, and replying to comments and messages.
• Ensure a consistent brand voice across all posts, campaigns, and platforms.

Analytics & Insights  

• Pull and analyze performance data using platform-native insights and tools (e.g. Pardot/Salesforce, Agorapulse, Meta Biz Suite, Google Analytics).
• Provide regular reports (weekly, monthly, quarterly) with actionable recommendations.
• Track content against KPIs and A/B test formats, captions, schedules, and creative.
• Make recommendations based on analytics to refine campaigns and further marketing strategy.

Community & Engagement  

• Monitor and engage with followers through comments, DMs, and mentions to foster relationships.
• Establish and manage relationships with influencers, content creators, partners, and Degy roster artists.
• Alert Marketing Director and leadership of any online concerns or issues requiring attention.
• Respond to sensitive or crisis scenarios in coordination with leadership/PR.

Trends & Paid Media  

• Create and implement paid social media strategies tailored for each platform.
• Manage budgets for boosted posts, paid campaigns, and content tools.
• Stay ahead of algorithm changes, entertainment trends, and cultural movements.

Cross-Team Collaboration & Marketing Integration  

• Partner with the Marketing and Creative Directors to integrate social into larger campaigns.
• Support related marketing strategies involving Degy’s website, app, ticketing, sponsorship activations, and live events.
• Educate internal stakeholders on best practices and new platform features.
• Participate in broader company initiatives across Degy’s family of entertainment businesses.

Other Responsibilities  

• Occasionally oversee interns, SkillBridge associates, or other assigned support staff.
• Handle off-hours requests as needed for events, live activations, or urgent issues.
• Perform other duties as assigned to support Degy’s marketing and entertainment initiatives.

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